Designer: Hector Aramburo
Type: Commercial [Restaurant]
Location: Ciudad Obregon [Sonora MX]
This project was commissioned by a client who had an interesting idea for a restaurant. The Client’s intention was to follow the model of “Americanized” Mexican food, borrowed from the Southern California culture. The irony of bringing California burritos to down to Mexico was too good to pass up. Our job was to interpret a fusion condition that happens in the California style “taco shop” model. Our proposed design relies on the relationship of interior & exterior spaces, which are typical in the California model. We were also responsible for identity branding, from signage design and fabrication to menu graphics.